Digital Marketing Launchpad

Want to switch to a career in Digital Marketing? Start your journey now!

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For Advanced course, click here

Who should take this course?

Digital Marketing aspirants
Entrepreneurs
Students
Professionals looking to up-skill
Professionals looking for certification

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A hands-on, practical course led by an Expert

You will learn:

Role of digital marketing channels in today's marketing mix
Setting your goals and Building your buyer persona
Content creation essentials
Website essentials
SEO tasks
Keyword research
Google Ads ecosystem
Creating Google ads
Keyword match types
Optimising Google Ads
Google Tag Manager
Conversion tracking - basics
Succeeding on Youtube
Social media ads - Facebook and Instagram
Analytics and reporting
Use of AI in marketing

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Meet your Instructor

Prof. Alok Krishna Pillai

Image of the instructor Prof. Alok Krishna, who will take this course on digital marketing

Prof. Alok is a digital marketing expert, who has handled digital campaigns for clients, overseeing budgets of over Rs.50 Million. He also serves as the Dean Academics of XIME Kochi and the Group Marketing Coordinator for XIME.

His prior experience include working with one of the largest private sector banks in the country - ICICI Bank, where he has extensively worked across functions including sales and collections, in verticals like Personal Loans, Credit Cards, Foreign Exchange and Home Loans. He also has worked with the BK Birla group prior to that in the sales function.

He is a resource person for various Corporate programmes and has delivered sessions for Kochi Refineries Ltd., Ospyn Technologies, HTIC Global, Coconut Development Board, VKC group and Kudumbashree, Govt. of Kerala. He was also a resource person for the GD Bloom session at Nitta Gelatin India Ltd.

Reach him on LinkedIn

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