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Ready to Move Beyond Theory?

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An advanced workshop to give you a hands-on experience working on digital marketing tools used by industry.

Why Attend This Workshop?

If you already understand the basic concepts of digital marketing—SEO, Google Ads, Analytics, and more—but have never had the chance to use these skills in real-world projects, this workshop is for you. Gain the confidence to manage live campaigns, analyze data, and optimize websites with hands-on experience led by industry professionals.

What you will be able to implement after this workshop:

Understand the digital marketing ecosystem
Carry out competitor research
Check on any website's health and suggest improvements
Understand on-page, off-page and technical SEO
Able to make changes to website to make it more user and search friendly.
Understand Ad networks and Ad Exchanges
Create google campaigns and optimse it for best results
Create Meta ads and optimise it for best results
Understand conversions and set up conversions on website
Understand GTM and its implementation
Deploy Google Analytics and Meta Pixel on your website and track performance

Who Should Attend?

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This workshop is perfect for:

Students who understand the basics and looking to Upskill
Professionals looking for a career change that needs practical skills.
Entrepreneurs wanting to take control of your business presence online

Workshop Structure

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Module 1: Website Setup & Optimization
Learn how to create and optimize a WordPress website for both functionality and SEO.
Module 2: SEO in Action
Learn to do Keyword research using freely available tools. Understand on-page and off-page SEO tactics. Optimize content and structure for better search engine rankings.
Module 3: Google Ads & PPC Campaigns
Set up and run your own Google Ads campaign, understand bidding strategies, and track your return on investment.

Module 4: Google Analytics & Search Console Mastery
Track your website's performance, analyze user behavior, and create reports to measure success and areas for improvement.
Module 5: Meta Business Suite:
Learn to leverage the Meta Business Suite platform to create ads that run on Facebook, instagram and messenger, with optimised targeting.
Module 6: Implement GTM and conversions:
Advanced tools of tracking actions on website and monitor campaigns for optimum results.

Meet your Instructor

Alok Krishna

Alok is a digital marketing expert, who has handled digital campaigns for clients, overseeing budgets of over Rs.50 Million, over the last 3 years. He also serves as the Dean Academics of XIME Kochi and the Group Marketing Coordinator for XIME.

His prior experience include working with one of the largest private sector banks in the country - ICICI Bank, where he has extensively worked across functions including sales and collections, in verticals like Personal Loans, Credit Cards, Foreign Exchange and Home Loans. He also has worked with the BK Birla group prior to that in the sales function.

He is a resource person for various Corporate programmes and has delivered sessions for Kochi Refineries Ltd., Ospyn Technologies, HTIC Global, Coconut Development Board, VKC group and Kudumbashree, Govt. of Kerala. He was also a resource person for the GD Bloom session at Nitta Gelatin India Ltd.

Reach him on LinkedIn

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